A logo is a graphic and/or a piece of typography that is used to identity your business. It is a vital part of your brand, but it is only one element of it. It is important to note that your logo is not the same as your brand. Your brand is everything else that you do with your business, all of the experiences, impressions, and values that you convey to your customers. This will continue to grow and evolve over time to help your logo become more meaningful and recognisable.
Before we begin brainstorming ideas for the look and feel of your logo, we need to first understand your business and customers.
